Adidas YUNG RAPPA

BACK TO THE 90's!

90's Video-Games style logo for ADIDAS YUNG 90S CAMPAIGN.

My role was to design a nostalgic 90’s logo that served as a hub for the many facets of the campaign created by the awesome MediaMonks team.

The objectives were to combine authenticity with artful references from the past, to create the new. In this case, the project would contribute to the street culture in authentic and unexpected ways. Because the Yung series is intrinsically and aesthetically linked to the 90s, we set out to identify what the visual signifiers of this era looked like, and built an approach taking these into account.

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