Sainsbury's 'Easter' gift bag range

Sainsbury's 'Easter' gift bag range

Sainsbury's sent over an amazing brief to create kid's gift bags all themed around Easter. I first of all created all of the elements for these gift bags on Adobe illustrator as this kind of illustration really suits vector style drawing. Once I had completed the illustrations I then started to arrange them onto the gift bags. Sainsbury's really wanted the gift bags to almost be like children's book illustrations that told a story. I think this is something that I really did achieve as they have a lot of humour within them and would definitely attract the attention of a younger audience.