Rolls-Royce Motor Cars

Marina Willer has designed a new brand identity for Rolls-Royce Motor Cars —acknowledging the marque’s extraordinary heritage while effortlessly carrying its unique presence into the future.

All the new brand elements are designed to work together to create a visual system which projects the Rolls-Royce brand in a quiet and yet impactful way—the new visual identity represents a significant step for the business, taking it beyond what is expected in the current automotive landscape. Moving away from the stereotypical masculine perception of cars, Pentagram’s new brand identity will build a powerful even more extraordinary presence for the iconic Rolls-Royce brand.