Moleskine: The Power of Colors

  • 2009
  • 90
  • 8
This is the final image on layer before the animation process.
This is the final image on layer before the animation process.
This is the first sketch for approval. It was almost completely approved by Moleskine.
This is the first sketch for approval. It was almost completely approved by Moleskine.
Detail of the kitchen area
Detail of the kitchen area
Detail of the kitchen furniture and various objects
Detail of the kitchen furniture and various objects
Detail of the living room
Detail of the living room
Detail of the City and the terrace
Detail of the City and the terrace

This is an animation job I created for Moleskine. It was a new advertising campaign showing the many different colors available among the notebooks.
I started with a sketch, showing a large interior apartment with a big balcony and a city view. The notebooks are flying from outside into the flat showing around their brilliant colors.
After the approval I began to trace the pencil lines with an ink outline and, as I teach in my Domestika course, I scanned the ink drawing divided in different layers. I worked on the drawing by coloring it in photoshop, always keeping the different layers separated. It is very important to have many layers, like in this case the notebooks, because the animators can work on them easier. In the final animation you can see the funny result!

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