Nuevo Hood Cycle Co.

Hood Cycle Co. is a company who specialise in refurbishing bicycles. Their passion for conservation led to their idea to create sustainable merch. I was presented with a detailed and challenging brief which included a variety of ideas in order to engage their consumers. Elements of the brief included UFOs, planets, landscapes and wind turbines. I enjoyed the process of integrating their ideas into the collection.

Client: Hood Cycle Co. | Creative Director: Nick Forrester | Aug 2020