Proyecto de curso

ALBI Gold

por Ibraim Ibraimi @byibraim

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Albi is a generalist and traditional gold jewelry brand that exists for the love of design uniqueness and goldsmith.

The small local store is created for the rising demand of gold in the local community and for the sake of delivering high-quality gold jewelry to both women and men.

Challenge

The challenge was to create a modern brand identity for Albi Gold. The logo should consist the first initial of the brand name and also be very minimal and modern, but also feel elegant, premium, luxurious and close to nature.

Solution

The solution was to create an abstract form of the first initial of the brand name which is 'A' and be specified for gold and nature lovers. The mark is very modern as it can be applied anywhere very easily and also very scalable as it can be used accordingly. It looks luxurious and premium as it shows strength and strong representation of women and men wearing gold jewelry. It is close to nature by its calm and deep colors, as well as the negative space is shaped in the form of a leaf.