Roberto Pereira

Unauthorized Biography

Roberto started his development in the publicity world by the end of the 90´s when he joined PROPERU/LOWE & LINTAS. He worked as a junior copywriter of well-known brands, such as Banco de Credito, Bellsouth and Unilever.
After two years, he packed and went on a new experience in La Paz, he was a member of the creative staff in JWT La Paz and developed different original campaigns for Paceña Beer, Unilever, Nestle and many others.
Back to Lima, he got the Creative copywriter position at JWT Lima and worked mainly for Ripley and Mattel firms.
In 2004, once again he started a new journey out of his country and went to Gran Canaria to be a Senior Creative Writer at Tempo Connectivity, at this stage, he developed campaigns for Danone, La Caja de Canarias, Rip Curl, Canarias 7 and many different sport associations.
By the mid of 2005, he went back to Madrid and studied a Marketing Master programme in UAM, by this time, he had started his career as a Senior Creative Writer in Versus, a BTL agengcy located in Madrid, where he created campaigns for brands such as Heineken, Schweppes, Procter & Gamble, Twenty Century Fox and Fox Televisión.
Currently, he is the director of the creative staff in Everyoneplus and develops campaigns and innovative strategies for the group Mahou - San Miguel (Carlsberg, Kronenbourg , Alhambra Reserva 1925, Grimbergen, San Miguel 1516) , Discovery Channel, González Byass ( London Nº1, Tio Pepe, Flor de Caña, Beronia, etc), Calvo, Bolton Cile, Scandinavian Tobacco Group, General Mills.