Kate Estivill

Social media strategist and content marketing manager.
Collaborating with multiple departments to ensure our social media channels are used effectively cross-company, helping each team to reach their KPI's.
Leveraging the content we create to drive traffic we can then monetize; I'm currently interested in analyzing the relationship between social engagement and the company's economic units.
Working closely with the PR&Communication team to create and execute the Social Media communication plan.