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Media Planner

The Valley Talent

Madrid, España

Tiempo completo

1. Profession title: Media Planner.

2. Employee will report to: Marketing Director.

3. Description of Employment - Summary of Basic Tasks in Professional Activity:

4. Employee's Job Responsibilities:

4.1. Responsible for media planning, both offline and online;
4.2. Media planning reporting and optimization;
4.3. Advise on how best to use media to achieve desired marketing goals and objectives in order to get maximum efficiency across all channels;
4.4. Campaign performance management;
4.5. Manage and execute all media plan adjustments including changes in budgets, scheduling, communication goals, media mix, etc;
4.6. Explore media alternatives and be creative in recommending media solutions;
4.7. Retrieving, analysing, and understanding all available data and internal information to maximize sales profit opportunities with a strategic/commercial approach;
4.8. Determine what creativities are the best to use to achieve the best results;
4.9. Deal and mange media and creativity agencies.

5. Skills Required for Performance of Basic Tasks in Professional Activity:

5.1. Education: University degree in Marketing, Advertising, Journalism, Business Administration, or similar.

5.2. Competencies & Skills:
5.2.1. Fluent in Spanish and English;
5.2.2. Strong analytical skills;
5.2.3. Results oriented;
5.2.4. Business performance focus;
5.2.5. High level in Excel;
5.2.6. Ability to work in cross-functional and international structures;
5.2.7. Capable of multi-tasking and coordinating several projects at once;

5.3. Experience
5.3.1. At least 3 years’ experience in a similar position;
5.3.2. Experience in offline/online media planning;
5.3.3. Experience in planning, buying ideally in an agency;
5.3.4. Experience working in a creative environment managing ATL, BTL, communication, 360 campaigns, etc.

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Media Planner
The Valley Talent
Madrid, España