Guía para elegir el color de tu marca

http://www.usabilitypost.com/2008/09/29/a-guide-to-choosing-colors-for-your-brand/

One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.