DELAGALA
DELAGALA
by Estudio Marina Goñi @submarina
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(Automatically translated from Spanish)
Delagala is a consulting firm that provides advisory services, property appraisals, and real estate services. After a few years in the sector, they needed a brand repositioning that would reflect their distinctive, innovative, and transparent approach. During the strategy phase, we discovered that the real estate sector is traditionally a tough, boring industry where little attention is paid to image and value proposition.
The new brand had to be simple, cheerful, direct and very easy to identify.
Two elements are key to the entire identity: the use of a warm, intense yellow and the idea of a house, taken to its minimal graphic expression. From this, a highly recognizable and distinctive visual universe is created, helping to quickly identify the brand both on real estate portals and on the street.
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Delagala is a real state consultancy that provides advisory services, real estate appraisal and real estate services. After a few years, they were looking for a brand repositioning that would reflect their proposal as different, innovative and transparent. In the strategy phase, we already discovered that the real estate sector is traditionally tough, and quite boring sector.
The new brand had to be simple, cheerful, direct and very easy to identify and recognize. Two elements are the key to the whole identity; the use of a warm and intense yellow and the idea of home taken to its minimum and universal graphic expression.
Starting from this idea, a visual universe is created, very recognizable and differentiating, which helps to quickly identify the brand both on real estate websites and at street level.
Delagala es una consultora que presta servicios de asesoramiento, peritación de inmuebles y servicios de inmobiliaria. Tras unos años en el sector, necesitaban un reposicionamiento de marca que reflejara que su propuesta es diferente, innovadora y transparente. En la fase de estrategia ya descubrimos que el sector inmobiliario es tradicionalmente un sector duro, aburrido y en el que se cuida poco la imagen y la propuesta de valor.
La nueva marca debía ser sencilla, alegre, directa y muy fácil de identificar.
Dos elementos son la clave de toda la identidad; el uso de un amarillo cálido e intenso y la idea de casa llevada a su mínima expresión gráfica. A partir de esto, se crea un universo visual, muy reconocible y diferenciador, que ayuda a identificar la marca rápidamente tanto en los portales inmobiliarios como a pie de calle.
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Delagala is a real state consultancy that provides advisory services, real estate appraisal and real estate services. After a few years, they were looking for a brand repositioning that would reflect their proposal as different, innovative and transparent. In the strategy phase, we already discovered that the real estate sector is traditionally tough, and quite boring sector.
The new brand had to be simple, cheerful, direct and very easy to identify and recognize. Two elements are the key to the whole identity; the use of a warm and intense yellow and the idea of home taken to its minimum and universal graphic expression.
Starting from this idea, a visual universe is created, very recognizable and differentiating, which helps to quickly identify the brand both in real estate websites and at street level.
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