France&Co | Wine Packaging
by Sergio Daniel García @holasergio
- 1494
- 22
- 9
The King is Dead, Long Live The Wine.
With an ironic and iconic look, the box becomes a guillotine and the colours of the French flag served to strengthen the identity of this simplistic wine but without falling into chauvinism.
The paper contributes to the design with it's texture imitating that of a flag .
All of these serve to modernize and to simplify the French iconography for modern and select target in
New York.
Studio: Grantipo
Creative Direction: Sergio Daniel García
Client: France&Co
Le roi est mort, vive le vin (El rey ha muerto, viva el vino).
Con una mirada irónica e icónica: la caja se convirtió en una guillotina y los colores de la bandera francesa sirvieron para reforzar la identidad del vino con sencillez pero sin caer en el chovinismo.
El papel, a su vez, contribuye al diseño con su textura imitando a las de las banderas.
Todo para modernizar y simplificar la iconología francesa y llegar a un público moderno y selecto de
Nueva York.
Estudio: Grantipo
Dirección Creativa: Sergio Daniel García
Cliente: France&Co
9 comments
lacajadetipos
We like Sergio a lot. Even before having read all those explanations :)
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B for Black
Very good work, surgical neatness.
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thezzign
Great job! Congrats: D
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kikescalante
Oh la la !!!! Great!
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holasergio
Thank you!!
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Algubeni
Very professional!
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cristina_mata
Awesome!! I love the whole concept!
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Grabolaser
I love. Congratulations!
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espinosa_studio
Lovely work
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