Mystique
Mystique
by the branding people @thebrandingpeople
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(Automatically translated from Spanish)
Located in Kingston, Jamaica, Mystique Integrated is an agency focused on generating brand experiences: from digital to visual communication services and event execution. Their goal is to create relationships between the brand and the end consumer, helping companies express not only what they do, but also define who they are. For this project, tbpmx was hired to achieve a similar goal by enhancing Mystique Integrated's graphic communication to convey what they do. Therefore, the original color palette based on black with touches of gold was maintained. However, the logo and icon were slightly modified to enhance the agency's presence. Based on the logo, interesting patterns were created to expand the graphic. Ultimately, the rebranding was achieved that expresses not only what Mystique Integrated is, but who they are.
- Less steps with deeper footprints.
Ubicado en Kingston, Jamaica, Mystique Integrated es una agencia enfocada en generar experiencias de marca: desde digitales, hasta servicios de comunicación visual y ejecución de eventos. Su objetivo es crear relaciones entre la marca y el consumidor final, ayudan a compañías a expresar no solo que hacen, sino a definir quienes son. Para este proyecto, tbpmx fue contratado para lograr algo similar, al mejorar la comunicación gráfica de Mystique Integrated para que transmita lo que hacen. Por lo tanto se mantuvo la paleta de color original basada en negro con toques dorados. Sin embargo, el logotipo y el ícono fueron ligeramente manipulados para impulsar la presencia de la agencia. Basado en el logotipo, se crearon patrones interesantes con el fin de expandir la gráfica. Finalmente se logró un rebranding que expresa no solo lo que es Mystique Integrated, sino quienes son.
- Less steps with deeper footprints.
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