First we set up a proper briefing.After analyzing the buisness of the client we started to make moodboards.Then we started to sketch first ideas of our symbol & logo.We choosed a nice colour palette with color.adobe.com.We searched for the right font with Fontstand.We married logo, typography and colours together.We thought about illustration and photography and builded up a graphic system.Then we created mockups.Finally we put everything together in a basic brand book.We can be proud of ourselves! From the briefing towards all the art direction tools to finally having a brandbook! We did it!
Hello Sandesh, I have layouted it in Indesign and then exported a PDF. But there are no rules. You can also use PowerPoint or Keynote. What suits you better! :)
5 comments
What is the best way to compile everything together, for presentation or for a brand book etc? Should we use Indesign, Google Doc, or PP etc.
Thank you
Hello Sandesh, I have layouted it in Indesign and then exported a PDF. But there are no rules. You can also use PowerPoint or Keynote. What suits you better! :)
@linus_lohoff Thank you!!!
Hi Linus!
How many logo proposals should be presented to the client?
Isn’t this the project of the teacher? Also I did not find anything in the net of this duo of musicians. Where they fictional?
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