Spotify was losing premium users in Spain. The reason: they felt they were’nt using it so much.
We created a transmedia content campaign in order to help the brand. First, we made editorial and video content in VICE with some artists who shared with us their favourite song. Later, we created different Spotify’s playlists with those songs. The objective was driving people to the patform to consume a content that is only fully-enjoyable with a premium account.
La banda sonora de Aleesha
La lista de Spotify de Aleesha para entender la nueva escena española
La lista de Hinds para entender la escena indie española