TLF: Retail

by Alessandro Novelli - NEWGOLD @newgold

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About the project:
TLF: Retail, has been commissioned by The:Future:Laboratory agency form London, a seamless journey among the different evolutions of retail services, from “industrial mass production” to “on-line shopping”, and the need, of many shopkeepers, to move forward, towards a reformed retail system.

Technique:
TLF: Retail is a blend of traditional and digital animation, developed with different softwares and then painted and lighted in Photoshop and Krita frame by frame.

Where:
The project has been created for The:Future:Laboratory agency, UK, like part of their new retail strategy services. You can check their entire services page on their website:

Credits:
Direction & Design: Alessandro Novelli. Animation & Cleaning: Alessandro Novelli, ínes Teixeira. Music & Sound Design: Simon Smith and BCNsound. Translation: Valerie Joubert. Special Thanks: Giulia Arantxa Novelli, Laura Sofia Gonçalves

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