International Film Festival of Valencia. Wide campaign for the 2013 edition.
The poster consists of a camera shaped "pinata" constructed from 3-D origami paper and by other techniques. Precious stones emit from the camera to symbolize the contents of the Festival.
The campaign ranges from poster design to adaptations like covers, agendas, programs, invitations, catalogues, and press passes, as well as larger formats such as bus advertisement, subway billboards, and flags for important bodies such as the Valencian FIlm Library. There will also be a TV teaser.
Client: Festival Internacional de Cine Cinema Jove