Goyas Golfxs x Playz

For some years, Playz, the digital platform of RTVE, is broadcasting its own Goya’s coverage, with the objective of making it more attractive for young people.

In 2019, however, we didn’t want to wait until the ceremony, so we created a transmedia story for a month in which the main character, the comedian Ignatius Farray, had to resolve e mystery related to the awards and slip into the ceremony. People could follow the story through Ignatius and Playz’s social channels and other talents and shows involved: David Sainz, Nadie Sabe Nada, Natalia de Molina, José Mota, Álex de la Iglesia…

After the whole action, we produced a mockumentary as summary.