BRAND STRATEGY, VISUAL AND VERBAL IDENTITY.
Visual identity for an independent travel consultant and tour director. He organizes holidays and experiences for groups of tourists traveling to Europe. The branding consists of a letterhead, an envelope and two sets of business cards; one for the role of travel consultant and another for the role of tour director.
The style is simple, yet recognizable, and the copywriting is direct and memorable. It was created with a single font and single font-weight, Neue Haas Grotesk in medium.
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