Crucell is a global biotechnology company specialized in the research & development of vaccines and antibodies against infectious disease worldwide.
In collaboration with All Terrain Media, I was asked to create an explanatory animation which lasted up to +/-4 min, showing the mechanism of an influenza virus and how Crucell's antibodies target the HA1 proteins on the virus and prevent further spread of influenza.
The treatment began and continued with intensive communication with Crucell's Influenza experts, lots of styleboards design to Play-Doh clay-modeling. Our main focus, next to attractiveness, was the approach to the visual storyline to be scientifically correct, accurate and responsible. This made the creative process a huge effort and a great challenge to execute.