HEART OF A LIO | GATORADE
HEART OF A LIO | GATORADE
by Javier Lourenço @javierlourenco
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(Automatically translated from Spanish)
I am very proud to present my latest directorial work on GIZMO ANIMATION . HEART OF A LIO , the animated short film by Gatorade , is a story of overcoming difficulties about the life of Lionel Messi , the best soccer player on the planet. "When you have a dream to chase, nothing can stop you." With only two days of life it has already achieved significant global buzz with more than 15 million views. Go Messi! Go Argentina!
Con mucho orgullo presento mi último trabajo como director en GIZMO ANIMATION. HEART OF A LIO, el corto animado de Gatorade, es una historia de superación acerca de la vida de Lionel Messi, el mejor jugador de fútbol del planeta. "Cuando tienes un sueño que perseguir, nada puede pararte". Con sólo dos días de vida ya a alcanzado un importante buzz a nivel global con más de 15 millones de vistas. Vamos Messi! Vamos Argentina!
7 comments
Tremendous work !! How long can a project like this take you?
@skizografics Hello! thanks for the comment. Between the presentation of the script through the agency until it came out 1 year exactly. We did the directing treatment, it was approved but we had to wait for Argentina to qualify for the Cup. Then we had 4 months of pre-production (review of the script - story board - animatic 2D - presentations - character design - color key and environments) and four stronger months of production (modeling, rigging, animation, VFX and composite). It took longer than a baby.
the best Gatorade commercial I've seen, what an excellent job
Incredible! Congratulations! Cheers.
Great job the graphics express exactly what Messi was as a child and how great he got to do, excellent audiovisuals I liked it a lot! <3 <3
@javierlourenco This answer is pure gold, thank you. And great work, I have seen it already cited in other sites as something that must be seen yes or yes. Impressive project.
Hi Javier! I want you to know that you are the culprit that I am studying advertising. I was studying architecture and did not enjoy any career process. When I saw this short on fb, I said to myself "I want to do this, I want to create things like this". And here I am this year I started studying and I love it. So I thank you and congratulate you on your career and it worked!
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