Mi Proyecto del curso: Web Frugal
by Franco Mansilla @franquivo
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Hola a todos los compañeros de curso , me resultó muy gratificante poder nutrirme de diversos estilos, gracias Adrian por tus enseñanzas la verdad que mas allá de los conceptos inspira tu aliento a trabajar para aprender y mejorar todo el tiempo y cada día ser un poco mas profesional.
Personalmente este trabajó surje de un proyecto personal que tenemos con mi pareja, y me parecía interesante poder resolver bajo ese brief, la verdad que me costo mas de lo que pensaba y de hecho espero tus correcciones para mejorarlo.
La idea básicamente es acercar los alimentos de producción orgánica a las casas de Resistencia , simplificar su obtención
donde el sitio web es la herramienta que reduce todos estos pasos intermedios.
No tengo la identidad de marca de este proyecto por eso la improvisación de su logotipo jej, pero de todos modos la aplicación de la dirección de arte viene mucho de ahí, FRUGAL quiere decir alimento sencillo, austero, justo y la idea fue comunicar esa sencillez y simplicidad como conceptos centrales.
Espero tu supervisación y consejos y de nuevo gracias por compartir esos conocimientos.
Saludos Franco !
3 comments
ennima
Wow, it looked great on you.
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adriansomoza
Teacher PlusHello Franco!
Thank you for your words, I am happy to help and it is an honor to inspire you to grow :)
Regarding the project, it looks interesting. I like the use of colors, it feels fresh, natural and organic.
Before making any observations, I would like to understand your decisions a little better:
1) Why did you choose those fonts? I see an allusion to vegetables, but honestly I see it very grabbed by the hair that hehe any typeface you could almost have put it on top of a vegetable and find a match. It is good the intention to find coincidences in the morphology as well, I wonder if you can perhaps bring a little of the morphology of vegetables or food to some decorative sundries.
2) Did you do the Creative Direction job? Do you have that part written to share? That part is FUNDAMENTAL for all aesthetic decisions, and so far very few students have made and shared it. Take it as an opportunity to make a difference :)
3) What were your references for the Art Direction? This step in the process is what differentiates you between a designer who downloads a template that comes out 15pe and adapts it, and something made to measure and therefore of a significantly higher value. So if you have the exploration I would like you to share it and we can review it.
I await your answers to continue with the review of the work! :) Hug!
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franquivo
Hi Adrian, I was waiting for your comments lol, and now I answer you point by point.
Before the specific observations I will tell you more about how my process was. The truth is that it cost me a lot, I suffered a bit either because of my personal moment in the profession, for deciding to change the profile as you said to be digital and for different issues that made the project itself, in short they are not excuses but for tell you that I screwed up a bit and could not find the way around, for this I shared when I become a minimum at ease for you to help me correct and learn from the mistake.
As for the specific cases that you mark me:
1) The typography is not much more than what you marked for me, I tried to base it on the morphology and I did not want to choose a san serif, so as not to "get away" from my subject, and I needed to find the contrast that you mention in the course, and I in the optimal the conciliatory solution heh.
2) If I did the creative direction work, I'll share the link to my brief https://docs.google.com/document/d/19mtPuq5oR4PrJzFt20zGIsibk03FENGVJ_-lt6J31-g/edit?usp=sharing
And I share my board on pinterest.
3) Regarding this point, I do not know if you refer to specific references or my board? The truth is that I tried to base myself on your way of carrying out the process, that was my exercise, do not be offended because I did not do as well as you do it heh.
Anyway, I hope that from this info you can help me give it a more interesting spin.
Thanks for your time, greetings!
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