Hansel
Hänsel
by Mang Sánchez @mang
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(Automatically translated from Spanish)
Brief: We were asked to do naming and branding for a candy shop. The objective of the briefing was to differentiate the shop from other candy stores in the area, which were classic stores.
Brand description: current + modern + kind + sweet
Target: children and also adults.
Naming: Hänsel. It is based on the interior design of the store, where candy is the complete protagonist. Hänsel makes us think of a world made of candy.
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Brief: We were asked to create the name and brand for a candy store. The objective of the brief was to differentiate ourselves from the other stores in the area, which were conventional kiosks.
It had to be a current + modern + friendly + sweet brand.
Target audience: children and adults.
Naming: Hänsel. Based on the store's interior design, which was designed to highlight the sweets, the real stars. From there, Hänsel evokes a world made of sweets.
Brief: We were asked to do naming and branding for a candy shop. The object of the briefing was to differentiate the shop from other candy stores in the area, which were classic stores.
Brand description: actual + modern + kind + sweet
Target: children and also adults.
Naming: Hänsel. It is based on the interior design of the store, where candy is the complete protagonist. Hänsel makes us think of a world made of candy.
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Brief: Se nos planteó hacer el naming y la marca para una tienda de chuches. El objetivo del briefing era diferenciarse del resto de tiendas de alrededor que eran kioscos convencionales.
Debía ser una marca actual + moderna + amable + dulce.
Publico objetivo orientado a niños y a adultos.
Naming: Hänsel. Basándonos en el interiorismo de la tienda, que se pensó para que destacasen los dulces, los auténticos protagonistas. Y de ahí Hänsel nos evoca a un mundo hecho de dulces.
1 comment
Nice picture!
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