we held two contests. First one, was inviting our followers to ask question to I.Sat which later we would replying by making short videos in a funny way. Our second contest, was having the fans answering questions about I.Sat and the most creative answer won a Spotify subscription.
To keep promoting this campaign that took over all over February, we also made short videos with some of our most popular movies. We invited our Facebook followers to change their profile picture on February 29th adding the logo we created for the occasion.
Between February 28th and 29th, we achieved the second largest scope of Facebook publications and interaction plus more than 200K views on the videos. During the final trimester on Twitter, the average impressions of tweets on I.Sat account was 40 thousand per day. On the #DiaIsatero alone, impressions hit nearly 275k.