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    The Super Bowl, much more than just football: music, spectacle and global pop culture.
    Latest blog post

    The Super Bowl, much more than just football: music, spectacle and global pop culture.

    From the match to the halftime show, this is how the night was lived in which sport was mixed with music, cultural icons and mass entertainment. The Super Bowl proved once again last night that it is no longer just the most important sporting event of the year in the United States, but one of the great global cultural rituals of the 21st century. For a few hours, American soccer took a back seat to become the perfect setting where music, fashion, advertising, visual spectacle and social conversation converge on a global scale. For millions of people, even for those who do not follow the NFL, the Super Bowl is a collective experience: it is commented on in networks, watched in groups, analyzed the next day. It is a phenomenon that transcends sports and becomes a creative platform where everything communicates. The game as a stage, the show as a global language. The game is the narrative axis, but the Super Bowl is built as a great audiovisual story. The production, the pauses, the timing and the staging are designed to hold the attention of a wide range of audiences. Each shot, each transition and each key moment are designed to be shared, commented and reinterpreted. But if there is one moment that concentrates global attention, it is the halftime show, a spectacle that is no longer measured only by the music, but by its visual, symbolic and cultural impact. In just 12 minutes, years of artistic career, aesthetic references, implicit messages and a production worthy of a world tour are condensed.

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Kit Kat + Android
Kit Kat + Android

by Javier Lourenço @javierlourenco

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Dirigí para JWT Brasil esta campaña de Kit Kat protagonizada por los robots de Android. Minimalismo inspirado en el mundo de los Minions.

Kit Kat + Android 4
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A project by
Javier Lourenço javierlourenco
Teacher Plus
Joined October 2017
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Details
  • Kit Kat + Android
  • Client: Kit Kat + Google
  • Agency: JWT São Paulo
Areas
  • 3D
  • Advertising
  • Animation
  • Character Animation
Software
  • Nuke
Courses by this teacher
Creative Direction of an Advertising Spot. Photography, Video, 3D, and Animation course by Javier Lourenço

Creative Direction of an Advertising Spot

A course by Javier Lourenço

Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production

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