As part of a team at Red Bee Media/Ericsson I worked on creative development, design and animation of stings/idents using their newly rebranded BBC Three logo.
We were briefed with developing the idents, going down the route of short/sharp gif-style animations and loops. These needed to reflect both the channel's programming, its move online and its youthful, progressive attitude.
BBCII! Idents has being awarded with a Promaxuk SILVER AWARD to "the best on air Idents (out of house)"