Campaign developed in MRM Worldwide for UNICEF (2007)
Action framed within the UNICEF campaign for vaccination against AIDS in Africa and South America.
With a simple SMS you contributed money for the vaccination. The campaign graphic was a child's face made up of footprints (pulsations). "Use your finger and leave your mark."
The campaign was reflected in different media: marquees, buses, radio, tarpaulins and enaras in a football match, etc.
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Maito
Campaign developed in MRM Worldwide for UNICEF (2007)
Action framed within the UNICEF campaign for vaccination against AIDS in Africa and South America.
With a simple SMS you contributed money for the vaccination. The campaign graphic was a child's face made up of footprints (pulsations). "Use your finger and leave your mark."
The campaign was reflected in different media: marquees, buses, radio, tarpaulins and enaras in a football match, etc.
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