GLUP! — Branding & UI Design

Janssen Pharmaceutica was developing a new and revolutionary treatment against Type 2 Diabetes. But the pill isn't everything, so they needed to complement it with some lifestyle tips in order for the treatment to be totally efective. The idea was to make a digital companion for the patients so they can have the help they need to have the disease under control. We designed a seamless experience, a kind of AI, that notifies the patient only when it needs the user to update something. The user can control everything related to their diabetes, not only the medication schedule, also their glucose, weight, blood pressure, daily exercise... and even the notifications. All of it mixed with related tips and a simple color interface that reacts to their needs.

Company: Nurun Spain
Concept, copy & storytelling: Mr. Rafa F. Lifona
Motion Graphics (app & video): Master Zenzuke

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