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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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MK Promocional | Harley-Davidson

by Joan Pérez @joanperez

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Poming para motos que simula un mango de una Harley. Pieza premiada con un Oro en La Lluna. Nit de la publicitat Valenciana.

MK Promocional | Harley-Davidson 2
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A project by
Joan Pérez joanperez
Joined December 2009
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Details
  • MK Promocional | Harley-Davidson
  • Client: Harley-Davidson Valencia
  • Agency: Dimarco
Areas
  • Advertising
  • Design
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