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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Foundación ICBC

by Panco Sassano @panco

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  • Merengue Script. Calligraph, Design, Graphic Design, T, and pograph project by Panco Sassano - 09.10.2015
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A project by
Panco Sassano panco
Teacher Plus
Joined June 2015
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Details
Featured
  • Foundación ICBC
  • Client: Fundación ICBC
Areas
  • Graphic Design
  • Lettering
  • Traditional illustration
  • Typography
  • Writing
Software
  • Adobe Illustrator
  • Adobe Photoshop
Courses by this teacher
Large Format Lettering. Calligraphy, and Typography course by Panco Sassano

Large Format Lettering

A course by Panco Sassano

Learn to bring your designs from paper to the wall

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