Ford C Max // Extra Seat

For this really fun and creative project for Ogilvy Madrid and Ford, we combined a selection of props and bodyparts that together make a human figure standing like a sculpture in an isolated space.

The idea was to put together pieces of diverse beings styled as independent characters; a dog, a grandma, a boy, a girl, a man and a woman as if they were pasted to represent the idea of the diversity of things you can put in a Ford C Max.

Under "An extra seat for whatever extra you need", these images tell a story. The first one speaks about the stylish grandmother that goest to pick up her grandsons from school and bring them to their afternoon activities; hockey and ballet, acompained with their playful dog. And the second is the story of a family that goes on vacation; mom, dad,the baby, and even the floating pelican, with all what they need for their multiple activities.

Sigue mi trabajo en:

Instagram: https://www.instagram.com/paloma_rincon_/
Behance: https://www.behance.net/palomarincon
Facebook: https://www.facebook.com/Paloma-Rincon-174901122523064/