Freixenet has recently internationally launched their new brand of wine: Mía. They are sweet and slightly fruity wines, with a romantic, feminine spirit and are openly influenced by the lifestyle of Barcelona. Mía is definitely a wine that arouses passion from the very first moment and it is precisely that feeling which inspired us to create its new campaign.
This is a project based on the intense passion that different women put into everything they do. Women who embody the creative, cosmopolitan spirit of Mía. The singer Alondra Bentley, the food blogger Marta Simonet, the photographer Martina Matencio and the fashion designer Imma Clé are women who live life in Barcelona to the fullest, always with a thousand and one projects on the go, optimistic and imaginative, distinctive and authentic, aiming to express themselves in everything they do.
These women are characterized by a unique worldview. A vision they share with us through the hashtag #Mipasión, which allows us to discover their favourite spots in the city and what drives them in their daily lives.
In a multi-faceted campaign, including magazines, videos, events, web design and communication in social media, we were inspired by their intense and overwhelming passion for life.