Final career project. Mailing proposal to promote the creation of a typeface.
SUPPORTS.
Promotional packaging, container for all other media.
Creative catalog as a calligram interpreting graphically and typographically a Christmas song.
Cover letter and response card from "Emtype.net" (company chosen as client).
Promotional object. Redesign of a set of letters set with three different sizes and compositions, together with it, a packet of small cards with their corresponding ones, to apply the typeface to be promoted in an analog way through the letter set, with the intention of creating different mini greeting cards Christmas and involve the target audience in a creative and active way with the product.
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Rut Sánchez
Final career project. Mailing proposal to promote the creation of a typeface.
SUPPORTS.
Promotional packaging, container for all other media.
Creative catalog as a calligram interpreting graphically and typographically a Christmas song.
Cover letter and response card from "Emtype.net" (company chosen as client).
Promotional object. Redesign of a set of letters set with three different sizes and compositions, together with it, a packet of small cards with their corresponding ones, to apply the typeface to be promoted in an analog way through the letter set, with the intention of creating different mini greeting cards Christmas and involve the target audience in a creative and active way with the product.
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