In this project, the challenge was to develop the visual identity of a possible TEDx event in Oporto.
The 2016 event theme would be based on a Jonathan Drori's TED Talk conference: "The beautiful tricks of flowers". A conference about nature's magic connections, about things that we can't see, things that are invisible. The visual identity it's a game that destabilizes, surprises and symbolically leads to looking at flowering plants from a different angle, a different perspective.
Jonathan Drori: The beautiful tricks of flowers