Espacio Mood is a place in the charismatic Malasaña district, versatile, collaborative and with endless possibilities founded in 2013 by The Mood Project.
It has an area for events, a coworking area and a shooting set. As Espacio Mood decided to open two more spaces in Madrid and Barcelona they needed a more flexible and recognizable identity with a simple, modern and powerful meaning that identifies all the spaces.
Building a solid-flexible visual communication for Espacio Mood was fundamental.
Our goal was to represent the concept of Espacio Mood:
"Open to all your ideas"
Strongly inspired by the lines of the architecture floor plans, we decided to use an open rectangle to frame the "open to all your ideas" space that covers Espacio Mood.
This rectangle build a solid composition that allows to show each space -Aribau, Malasaña and Serrano- in a flexible and dynamic way.
We wanted to express the unique personality by the use of the typography, playing with the two words of the naming to create a solid and balanced composition.
To create the visual identity we combined black and white as the main colors and yellow as the point that reflects the innovation and freshness.
We developed the editorial design of the Espacio Mood brochure using a solid layout which allows to play with the composition of the three main elements: Photography, headers and body copies.
The dynamic composition of the elements fits well with the simple identity design as it shows the flexibility of the visual system.
The aim of the responsive and flexible website architecture is to show big pictures of the different spaces combined by white space and an elegant typography composition.