LA CARRETERA DE HISTORIAS by Allianz Auto
Allianz asked us for a digital campaign focused on its car insurances and in which user participation should be the center of the campaign. So we decided to create an interactive experience called "la carretera de historias", in which users could explain their anecdotes and stories of their car travels using the hashtag #michocheesimportantepara. Each twitter of facebook post automatically appeared on a road that grown at the same rhythm as the amount of post users upload to the site and where they could interact with animated illustrations that appeared in the background of the whole experience.
The website was an interactive experience in which users could "drive" along the road on which appeared twitter and facebook users posts and interact with animated landscape illustrations that appeared randomly in the background of the whole experience.