Olga Ibars of Lhe Fet first contacted me to carry out the production of her spring / summer 2015 photo shoot and do prop styling. I proposed a theme loosely based on summer fruit and props reminiscent of Barcelona, a concept that would highlight the brand values while offering a sense of staying fresh in summer. Unilaterally, I began planning all the logistics for the photo shoot, selecting photographer Anna Morago for her unique sensibility in capturing exquisite images, and deciding on the perfect terrace location in the Borne neighbourhood of Barcelona. Between deadlines and meetings, I sourced all the necessary elements for the day and carried out preparations. On the day of the shoot, I organized the entire line-up of hats and prepared the props for the different still-lifes. The resulting photos are colourful, fresh, vibrant and attractive.
After the success of the spring / summer photos, Olga contacted me once again to prepare the photo shoot and prop styling for her autumn / winter 2015-16 collection of Lhe Fet hats. After seeing the new fabrics, so warm and cosy, I immediately decided on a theme inspired by Berlin in the 1940s. This time around the shoot was more challenging as we wanted to achieve a chiaroscuro effect, dark and mysterious with a touch of melancholy. A sweet girl waiting for her beau to return from the war. I sourced all the necessary elements and on the day of the shoot created still-lifes aiming for a concept similar to Flemish paintings, mixing dried autumnal leaves, berries, and pine cones with books, coffee, and other props. The results are far better than we could ever have hoped for: brooding and mysterious, a magical warmth in a time of cold and uncertain.