Experimental Piece created for the Opening Tittles for MADinSpain Spanish International Design Festival.
Co-directed jointly at Sebas and Clim - 2014.
We decided to go for concept above all else using connection as common thread for presenting the speakers and the activities of the festival. Starting from the simplest graphic expression (the dot) the piece goes through 90 connected concepts ending up with the representation of Madness as a link to MAD festival’s name.
Find out more at www.iamclim.com