Coca-Cola | Outdoor
by Hugo Gallo @danielhugogallo
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To celebrate its 125th anniversary, Coca-Cola asked us to propose spectacular billboards, focusing on the claim "open happiness" and emphasizing the concept of irresistibility.
This is one of many billboards we proposed that sorrowfully didn't go out, but it was pretty fun to conceptualize and design, so... cheers, Coke!
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danielhugogallo
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