Arcadia
by mimetica @mimetica
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Arcadia es una cadena de casinos y salones de juego. A la hora de crear su identidad tuvimos en cuenta imágenes y conceptos asociados a este mundo. Visualmente nos inspiramos en los neones de Las Vegas y conceptualmente nos basamos en la Suerte. Recurrimos a la antigua tradición del Tarot y su rueda de la fortuna, en la que el tercer estado de la suerte, la riqueza, se representa con una esfinge que sostiene una espada apuntando al cielo.
La Identidad se ha aplicado a los locales teniendo en cuenta que cada uno de ellos lleva el nombre de una ciudad distinta, jugando con imágenes recurrentes de cada una de ellas y con el mensaje “Buena suerte” expresado en diversos idiomas.
El resultado es una imagen colorida, llamativa y muy divertida.
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