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Creating Brands and their image, making them relevant instead of persistent to the audience, reaching customers and engaging them so they'll become brand advocates, in one word: seeing the big picture (from strategy to creativity to the final campaign), is my absolute passion and the reason why I love this job more and more every day.
I believe in creating relevant content using all kinds of media and coming up with integrated campaigns that are not viral, but contagious.
Analyzing competitors, fishing for strategic insights and KPI’s, helping to Brand development and positioning… this is what I do. In one word: communication that works and helps our clients solve problems and sell better and more.