UK Deep Records is a Music label, based in Greater London which is specialized in the deepest sounds of electronic music. More than 120 artists edit their very first release with UKDR per year.
I was assigned to produce the main visual identity for the record company; logo, main stationary items, informative brochure and the design of the album for every edited record that is released.
The brand was inspired to me by the traditional British graphic design which evokes sobriety, strength and clarity, it´s also composed by a duotone pattern with triangular forms to give dynamism to every single element of its identity.
Consequently, the design bellow will enhance and ensure the label position, it will help attract risen artists, to edit with UKDR and lastly, give the personality that the label has got on its features: dynamism, freshness and deepness.