dalzlab

Developing a brand identity for a digital designer - Illustrator Artist.

Adobe (Photoshop & Fresco), PPT, Canva and all knowledge acquired after this course and years(7+) of experience - brand developing and marketing.

We’re (the artist and I - brand strategist) in the early stages of developing this brand, taking a more organic approach. Instead of rushing into branding, the artist is prioritizing experimentation, creating a body of work & refining her style.

We recently launched the Instagram account and are working on curating its aesthetic, setting up a cohesive grid, and establishing a strong foundation that reflects her evolving identity.

Vision: The goal is to eventually collaborate with major brands like Nike and Adidas, bringing bold, expressive illustrations to their designs. With a style that blends fashion, streetwear, and creative storytelling.

For now, the focus is on exploration using designing programs and tactic with a creative direction.

📌 Attached are some of her latest illustrations, offering a glimpse into what’s unfolding.