UX-UI RESEARCH 101 -online shopping

To realized this course I develop a fictional digital online shopping platform focused on selling clothes & personalized items.

Paper, Procreate & Canva

Developed the research plan based on the objectives & defined which questions should be covered in the interview.

In this step I sintetized the data to create an affinity map and understand the critical areas to work in terms of navigation, frustrations, product information and shopping experiences and objectives.

With the affinity map I created two user personas for the research plan as a deliverable and also to develop the users map journeys to get a better understanding of their hypothetical behaviors while shopping online.

I’ve leaned a lot with this course and the thing I love the most is that now I know how to apply the right research methodologies in a UX-UI perspective.