Copywriting project: Turiview

I created this fictional company, Turiview, with the goal of developing smart glasses that translate any language in real-time, enabling tourists to communicate seamlessly anywhere in the world.

Supplies: I was inspired by social media platforms like Instagram, TikTok, and Twitter (X), as well as by Apple’s virtual reality glasses.

Turiview is a visionary company revolutionizing global communication with smart glasses that translate any language in real-time, breaking down language barriers effortlessly.

Overview: Tourists need to communicate around the world but don’t speak all languages.
Objective: Help tourists communicate better and overcome language barriers.
Target Audience: All tourists.

Know: I want people to learn about this new tool that makes traveling easier.
Feel: Hope and happiness.
Do: I want people to take the initiative to explore new places without feeling restricted by not knowing the language.
Tone: Relaxed and elegant.

Insight: My audience needs an easy way to communicate.
The Problem: Communication in different languages.
Idea/Creative Challenge: The glasses will have a button that, when pressed, instantly provides real-time translation into the user's native language.

Combining the idea of exploring the world without barriers and the freedom of communication offered by Turiview glasses, I came up with the campaign name: "Speak the World". The hashtag will be #TalkFreely, as it’s now possible to communicate with anyone, anywhere, thanks to Turiview.

This campaign will feature interactive stands in Portugal's busiest cities, where tourists and locals can experience Turiview glasses firsthand. Participants will have the opportunity to test real-time translation in different languages, interacting with bilingual promoters and simulating travel scenarios to discover how easy it is to overcome language barriers.