LG "Algo más"
For the launch of its new range of smart appliances, LG created a campaign called "algo más" (something else), an advertising campaign focused on the new technological features of the brand appliances. For digital adaptation, LG asked us to create a microsite where users could experience the benefits of the new features and also the beauty of new designs.
We designed the microsite with a very minimalist and neutral style in order to make the appliance and its features the true protagonist of the website.
For each of the appliances, we designed a series of pieces of 3D animation to illustrate in a more poetic and funny way the power and the beauty of new appliances technology and design.