QUE LIMPIE RITA
Vileda is one of the most important cleaning brands of the world and they contacted us because they needed to create a campaign to reconnect with their younger consumers. When we started working on the campaign we realized that the real problem was that for young audiences household chores are one of their last priorities because they don't want to waste time their time in cleaning. So, based in that inside we built the campaing "que limpie rita!" An annual contest when users could win a Year of free cleaning.
Who is Rita:
We create Rita character to structure the whole campaign and all the content. She became our cleaning expert, advising with the best Vileda products and becoming our community manager that helped the younger audience quickly empathize with her.
Digital & Social:
The key to the success of the digital campaign "que limpie rita!" lay in the use of social networking combined with the main content on the central website. YouTube videos, blog posts, facebook ... All to generate the maximum noise in an annual competition for winning the precious "year of free cleaning".