Making it ready for the world
Since 1870, Casa Herradura has guaranteed consumers an extraordinary experience: drinking the finest 100% blue agave artisan tequila.
Made in the last tequila-producing Hacienda on Earth, it merges traditional craftsmanship with new techniques into an innovative process. Casa Herradura provides and distributes high-end sip grade tequilas for the world to taste.
We helped Tequila Herradura® take a leap forward by exceeding the alcohol industry's standar in advertising. Bringing to life the heritage and beauty of the best Mexican Tequila we reached the most discerning consumers.
This is the story of how Grupo W reimagined the way tequila is consumed on the web.
We gave each tequila a unique online personality that can easily evolve while preserving a cohesive brand identity based on its heritage and resting time.
We created visual content that can be appreciated on any device using facebook as canvas.