Alouette Nature Tours Branding
by Cat Lemaire @catherine_lemaire
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Full Branding project.
Brand Strategy / Visual Benchmark / Design Strategy / Logo Design / Pattern, Textures and iconography / Typography / Colour Palette / Photography.
Alouette Nature Tours guides you into Nature by sharing his knowledge about fauna and flora but also by integrating human history, archeology, and storytelling for a holistic experience.
The window shape illustration can be read in 2 ways:
👁 Either we are looking into our home window and find a warm and inviting landscape.
👁 Or we are looking out onto the outside world where Nature is waiting to be experienced.
Either way, we are inviting the viewer to take action and reconnect with Nature.
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