Visual Identity for a food court | Brandbook

This work was assigned as a final project for graphic design atelier.

I created a unified visual identity for a food corner, which sells vietnamese banh mi. Original logo was complicated and wouldn't be possible to use with only one colour.

The concept of this work centers around a lucky cat called Maneki Neko. It brings luck, money and invites customers. In many asian businesses, you can find little cat figures on windowsills or tables.

For this work, I created:

brandbook with basic guidelines,

a logo, which represents a baguette and a golden coin which is held by the lucky cat. Negative, colourful version of logo as stickers which represent different flavours: light beige for seitan, yellow for tofu, pink for ham and brown for grilled meat,

wrapping paper,
photographs,
and commercial items.